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Image consulting business assists individuals—men and women—and corporate employees in improving their overall appearances, speech, and manners, thereby enabling them to project the images they need to achieve their personal or professional goals. Some of the reasons professional image consultants are hired include the following: Job promotions, interviews for jobs or admittance to programs, appearances on television, public speaking, competitions (such as beauty pageants), adult rehabilitation programs, companies wanting to upgrade their employees' images, entertainers wanting to improve their public image.
In this business image consulting, an image consultant can specialize in makeup or wardrobe, for example, or advise clients in several areas in which they wish to improve. Start-Up Costs From $2,000 to $20,000 for a home-office equipped to receive customers for consultation. Pricing Guidelines
Marketing And Advertising Methods And Tips * Research your target market well to know what advertising will attract customers by fashion forward image consulting. * Network with professionals and let them know of your service. * Have professional-looking, well-designed promotional materials ready to hand out or present at meetings, conventions, seminars, and business trade shows, introducing image consulting internship. * Give talks or hold workshops of learning image consulting for companies. * Contact the chamber of commerce and other local and civic groups for individual clients, promoting corporate image consulting. Essential Equipment A good personal wardrobe and accessories; business telephone line with an answering machine, answering service, or voice mail; copier; fax machine; comfortable chairs and a small conference table for talking with clients; audio and visual aids if you are giving talks or conducting workshops for learning image consulting; portfolio of before and after photos of clients; a camera.
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