|
Because one out of every two marriages ends in divorce, and over 60 million single adults live in our country, the need for legitimate and reliable dating services are in high demand. You have to determine if there is a large enough population of singles in your area. Check with the Census Bureau or local county seat for population statistics.
Some of the most popular dating services cater to specialized populations: the physically challenged; ethnic groups; religious affiliations; or people with similar hobbies, education, and interests. Take a survey single people of your area to find out if they have ever used a dating service. If so, what did they like or not like about it? Maybe you will come up with a dating service unique to your area. You must have a reliable way to verify the identification of each client and suggest a public place for the first meeting of your matched couples. One dating service in Philadelphia has the matched couple meet at a city restaurant for lunch. Each person pays for his or her lunch. It is a fun and safe way to meet new people. You can provide online dating service to match your clients using a computer, videos, questionnaires, or all three methods. Follow-up calls and evaluations are important to improve and update your dating service. Start-Up Costs And Financing Sources * $12,000 to $25,000 for equipment and a home office to receive clients * Most money will be spent on advertising in the beginning. * Personal savings, small business loan, investors. Pricing Guidelines Charge a monthly or retainer fee or annual fee (call other dating services in your area to see what the going rates are and charge accordingly). You want to charge enough to make sure your clients are serious about finding suitable dates. Arrange for a bonus fee if the client marries. Marketing And Advertising Methods And Tips * Market and advertise constantly. Turnover of clients is high-some (happily) get married, others move, and some may try other services. * Target your advertising, if your dating service is to be signified for the proper magazines and newspapers. * Send out press releases to newspapers, magazines, and local television and radio, which may result in articles or stories that will help, increase your free online dating services s’ visibility. * Encourage word-of-mouth referrals from satisfied clients.
Essential Equipment
A business telephone line with an answering service or voice mail; computer with software for matching clients, billing, and database capabilities; video equipment if you tape your clients; business cards; stationery; brochures. Recommended Training, Experience, Or Needed Skills * Work in a dating service as an interviewer or investigate other services in non-competing geographical regions or areas of interest. See what appeals (or does not) to you about them. * Make people feel at ease if you interview them personally. Income Potential From $40,000 to $100,000 or more a year, depending on the number of clients and your initial registration and ongoing fees Type Of Business An in-house business You should have a home office with a conference area or room for interviewing or taping clients. Be sure zoning laws permit such an office along with parking space. Best Customers Singles, who are interested in meeting new people,. Helpful Tips * Have a public meeting place for the first date that is interesting and impressive (a prestigious restaurant, a lecture, a musical event) and arrange occasional private gatherings of your clients so they can see and meet more than one person at a time. * Have all clients screened to protect one another. Make sure they are single and have no criminal history. * Have the finances to advertise and sustain your business. Dating service owners say it takes a couple of years to get established. * Check with your lawyer and insurance agents concerning privacy laws and liability insurance. Various Types Of Dating Services Dating services are offered by the different companies and dealers in the very different styles and ways to attract the customers potentially. There are some corporations which offer free dating service and they help you to search the suitable matches for you. Christian dating service presents the good matches for the Christians who are interested to have matches of Christian people. Russian dating services are offered by the Russian company with Russian matches for the dates. Adult dating services offers the services for the adults who want to seek suitable matches for enjoying life. Free online dating service is presented by some dedicated people who want to serve the people free of charges by using online services. Free online dating services have a number of dating directories where you may find the matches according to the location, age, sex and physical appearance of the individuals.
|
|
|